A Look at The Online Gambling Market in Europe and The World

Posted on January 21st, 2013

Who gambles the most online in Europe? And what percentage of global gaming revenues come in from online bets? Well, let’s take a look, shall we?

The UK Leads European Online Gambling Market (for now). But countries that have recently set up licencing, in their countries such as Italy, France and Spain could soon match the UK in terms of online gambling Revenue

(Graph from the Economist and H2GC)

The European online gambling market continues to grow, and the UK is ahead of the pack still. However, H2 Gambling Capital is predicting fast growth in Italy, France and Spain that could leave Britain in their wake.

The UK is one of the biggest and longest running legal online gambling markets in the world. Since the Gambling Act 2005, it has also been the most open gambling market in Europe. The market has been highly competitive and this has resulted in growth- something you can’t fail to notice if you watch a football game on the telly these days. The betting sponsors are all over the game like a rash.

UK players spend around £1.7 billion per year on online gambling in the UK, around 18 per cent of total UK gambling revenues. It is reckoned to surge to above £2 billion for the first time in 2013, fuelled by mobile gambling. (Players like Paddy Power and William Hill are in part responsible for this, with agressive development and marketing of betting apps across the major smartphone devices).

The UK government’s has plans to tighten the regulation in the online gambling market, and the EU parliament’s has announced in November 2011, moves to develop for a more co-ordinated approach to regulation across EU countries. If this serves to open up the market even more, it could also result in growth.

Online gambling globally is predicted to grow, year on year. Currently sized at just under €24.6 billion, the online market is forecast to grow to over €32 billion by 2015.

Interactive gambling—(sports betting, poker, casino games, slots and other such bets placed from a computer, tablet, interactive TV or smartphone)—makes up a bigger and bigger part of the global gambling market,

Almost 1 in 10 of the gambling sector’s gross revenues now come in via interactive channels. This trend is likely to accelerate in the futire as  interactive gaming becomes licensed and regulated in theUS, Central/South America, Australia and even in parts of Asia. It may even account for between a fifth and quarter of the industry’s revenues (matching the numbers in the United Kingdom, Sweden and Hong Kong).

And What About Mobile Gambling?

€2.22bn was the number for the mobile gaming market in 2012 with the Japanese Racing Association (JRA) accounting for well over half of this. Gross Gambling Yield (GGY) is set  to grow at a CAGR of 19.3% to €5.4bn by the end of 2015 according to H2GC.

At the end of 2010 the mobile gambling market mad up just short of 10% of the online gaming market  0.6% of global gambling GGY. This is set to grow to nearly 13% and 0.9% respectively over the next couple of years.

So there you go!


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