Harrah's Teams Up With 888. Is this the First Stage for the US Online Casino Market Opening Up?

Posted on September 13th, 2009

One of the Las Vegas big casino gorillas, Harrah’s Entertainment (who own Caesar’s Palace in Las Vegas) has just announced that it is getting into bed with 888 for a UK launch of Caesar’s Casino online in the UK.  This could be a first indication of how the big Las Vegas brands would run online casino operations in the US should the market open up as many observers are expecting.

Harrah’s is leasing the online software from 888 Casino’s software development subsidiary Dragonfish which suggests, in the short term at least, that the big guns in the offline market will turn to the Internet experts when launching their products.

The move is a huge win for 888- 888 shares surged 14 percent on news of the agreement, and seems to vindicate their decision to develop the business to business side of the market.

Although Harrah’s is concentrating on online casino markets outide of the USA, most see this as a preparatory move to get their ducks in a row should online casinos win regulatory approval in the future.

Dragonfish is 888’s B2B division and it will supply Harrah’s with poker and online casino games. The companies are expected to launch a World Series of Poker site and an online Caesars Casino which are Harrah’s strongest brands.

The deal also make sense for 888. If the US market eases up in the future, Harrahs will be a useful partner to have as they have so many lobbying contacts in the States. A powerful friend indeed. Gigi Levy, CEO of 888, expects to complete more US deals going forward.

Related Posts

Control the Fountains at the Hyde Bellagio in Las Vegas for only $250,000 (!)

If you’ve been to Las Vegas, you’ve probably seen the fountain show outside the Bellagio on The Strip. We say Fountain Show, but this is probably doing it an injustice. It’s HUGE. Waterfall show? Turbo jet show? Mountain Fountain...

What´s the Best Way to Cash Out Your Winnings at an Online Casino?

If you are playing casino games online, you are not doing it to make up the numbers presumably. You are doing it for a bit of entertainment, and what is more entertaining than actually winning? Well, we have had...
mobile slot

The History of Mobile Casino

Although in online gambling terms the idea of the mobile casino seems like quite a new one (well, it’s not that new, but it’s only in the past 2 or 3 years that connection speeds and processing power have...