Gambling.com Domain Sells for $2.5m…as We Predicted

Posted on May 17th, 2011

We hate to brag (!), but we posted an article back in November, when we heard that Gambling.com was up for sale. “How much is it worth?”, was the question.

Well, we reckoned (based on the monthly searches for Gambling on Google and the prices fetched for other names in the betting sector), that is was worth $2.5 million, but that some crazy would buy it for $3m.

Well, the news today is that Online Gambling publisher KAX Media has bought Gambling.com for the princely sum of $2.5m (£1.5m) from Media Corp plc (LSE:MDC). KAX Media already owns WSN.com (World Sports Network), CasinoSource.co.uk, and CasinoSource.ie. Bingo! One hundred annnnnnnnd eighty!

KAX plans to grow Gambling.com through higher conversions and internationally.

So was it worth $2.5 million? You know what? I think if you ask the same question in 2 years time, you´d probably say it was a steal…..especially if the US market opens up. I´d say it´s a fair price for all parties. Media Corp gets a fair chunk of change 8more than fair) and KAX has some big upsides if the markets open up, plus there´s room to develop the domain. It´s basically a bet on the US market opening up, which I would say is a pretty good bet. (888 shares anyone?)

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