888 Renew Sponsorhip Deal with Sevilla

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Created on Thursday, 21 August 2008 14:02

888, the online casino, sports betting and poker mega site, has renewed its title sponsorship deal with the Spanish league´s Sevilla Football Club.

888 will continue as the top sponsor of Sevilla for the next 3 years. This was by no means a foregone conclusion as 888 recently cancelled their sponsorship deal with Middlesborough in the Premiership. The Spanish team, however, have enjoyed considerably more success on the field than their counterparts in the north-east of England. Plus it´s a sunnier place to visit.

888 will feature on the official Seville FC website: they are looking to focus more on promoting their sports betting site, 888sport.com and are particularly keen to cross promote their new sports betting division - 888sport.com - to Sevilla and La Liga football supporters.

A marketing spokesperson at 888 said, "We are made up to be following on from our previous deal with such a giant in the Spanish game. Sevilla work hard, are achievers and are going places- just like 888. We are both in the fast paced entertainment business- there´s a great synergy and understanding between the 2 companies."

Jose Maria del Nido, Head Honcho of Sevilla Football Club, said, "Sevilla FC is proud to be working with the biggest and best online casino, poker and sportsbook: 888. I would like to extend my heartfelt thanks to them for continuing to work alongside this great club. It´s not just money that we enjoy from 888, but professionalism and marketing expertise of the highest order. "

"We are now one of the top football sides in Spain and in Europe thanks to partners like 888. We will continue to move onwards and upwards. Watch this space. In the previous 3 years we have scooped 2 Uefa Cups, and a UEFA Super Cup, we have progressed well in the Champions League without quite getting the cigars, and we have achieved important results in our domestic league (Spanish Cup and Spanish Super Cup).